Effective Campaign Life Cycles with Civi

Jessica Steimer
Jack Aponte
Tomás Aguilar

CiviCRM can be used within campaigns to target and track communications
with constituents and allies. These communications are most effective
and efficient when combined with intentional planning for campaign
success and organizational sustainability.

An effective campaign lifecycle has a few essential parts: a coordinated
plan for messaging and asking people to engage, the building of a
narrative arc to move people to action, and the shaping of those
interactions to lead people back to the places where you can best track
and sustain participant engagement.

During this interactive, participant-driven session, we'll discuss
workflows to drive online communications and leverage
engagement opportunities across all channels. We'll explain how you can
craft your messages to flow engaged participants back to CiviCRM and
other integrated tools to help record progress towards goals, evaluate
campaign participation, and identify and develop leadership both offline
and online.

Session Date and Time: 
Friday, April 25, 2014 -
11:00 to 12:30
Session type: 
Goldman Auditorium